Zoomlion opens its first branch in Mexico recently

Recently, Zoomlion's first branch in Mexico opened grandly in the country's capital, Mexico City. The customer day event held at the same time attracted dozens of local business representatives to gather together. This is another milestone for Zoomlion's deep cultivation of the Latin American market, marking a new step in the company's strategic layout in the Latin American market.

Mexico is the second largest economy in Latin America and a key hub connecting North and South America, with Zoomlion having subsidiaries in the region. In 2024, the company's products will fully enter the Mexican market, and sales of engineering cranes, high-altitude operation machinery, and other products will quickly exceed 100 million yuan. The establishment of this new branch not only improves the coverage of our own branches from Brazil in South America to Mexico in North America, but also builds a core pivot connecting North and South America, laying the foundation for the deep development of the regional market.

The Mexico City branch is positioned as an equipment display and office center, covering customer needs in the capital and surrounding areas. At the opening event, Zoomlion's lifting machinery, concrete machinery, earthmoving machinery, forklift trucks, agricultural machinery, and other products made a concentrated appearance, creating an immersive product experience area that attracted many customers to stop by. Local and Chinese business teams jointly explain, accompanied by product manuals and dynamic demonstrations, comprehensively showcasing the company's technological accumulation in the fields of engineering machinery and agricultural machinery.